Proficient Learning continues history of creating customer value with launch of cloud-based mobile coaching solution

Mobile application, mCoachTM, delivers increased sales performance and streamlines skill development of life sciences sales teams

Wilmington, NC (July 17, 2015)–Proficient Learning, LLC announces today the release of
mCoach, a mobile coaching application designed to enhance the quality and effectiveness with which management interacts with and develops the selling skills of their sales professionals. mCoach is a scalable, interactive coaching tool that provides a platform for managers to rapidly identify sales performance opportunities, and then simplifies the coaching and development process.

“We’re changing the way managers coach and develop their teams. This mobile platform puts many additional tools in the hands of sales managers in a way that is uniquely focused on increasing sales performance. mCoach is a natural extension of the sales and management training we’ve done for years and is designed to dramatically simplify the process for the managers. We’re especially excited about the integrated Field Coaching Reports. With mCoach, the FCRs become an opportunity for collaborative dialogue between the manager and sales representatives, rather than a “have-to” exercise after each field ride,” stated Marcy Lantzy, VP, Innovation and New Product Development for Proficient Learning.

About Proficient Learning, LLC

Since 2005, Proficient Learning has been creating customized sales performance and
management training solutions that deliver sales results. As a leader in the pharmaceutical,
biotech, and medical device industries, Proficient Learning has built a suite of Ready-to-Train™ solutions based on extensive experience in the classroom and in the field, as well as management development programs to drive improved sales force effectiveness. For more information visit www.proficientlearning.com.


For additional information on mCoach please contact:

Marcy Lantzy
VP, Innovation and New Product Development
Proficient Learning, LLC
Phone: 910.509.0104
marcy.lantzy@proficientlearning.com

Gary Marinko
VP, Business Development
Proficient Learning, LLC
Phone: 910.232.7598
gary.marinko@proficientlearning.com